Brand Communications Selected as Finalist for Best of WiMAX World 2008 Awards

Brand Communications has been selected as a finalist to receive the Best of WiMAX World 2008 Award for their ‘Apollo Anywhere Seamless Mobility Platform’

Brand Communications is one of three finalists for the Industry Innovation award and one of 15 finalists for the Industry Choice Awards

HUNTINGDON - 9th September 2008

Huntingdon, UK (9th September, 2008) – xchange magazine announced today that Brand Communications has been selected as a finalist to receive the Best of WiMAX World 2008 Award for ‘Apollo Anywhere Seamless Mobility Platform’ in Industry Innovation and as a finalist to receive the Best of WiMAX World 2008 Industry Choice Award. The annual awards recognize leaders in the development and deployment of WiMAX technologies. Nominations were open to exhibitors, sponsors and speakers at the WiMAX World Conference World & Expo, held Sept. 30 to Oct. 2 in Chicago, and selected by a judging panel of experts from the WiMAX community.

Brand Communications is one of three finalists for the Industry Innovation award and one of 15 finalists for the Industry Choice Awards. The awards will be presented Oct. 1 at a ceremony following the close of the WiMAX World exhibition floor. All winners and their awards will be featured in the December issue of xchange, as well as on the WiMAX World and exchange Web sites.

“xchange congratulates Brand Communications for being a finalist in this category,” said Mike Saxby, group publisher of xchange. “The nominees for these awards are among the best and brightest in the field, showcasing the rapid advancement of WiMAX technology.”

The Brand ‘Apollo’ platform provides the WiMAX community with a solution that can ensure the success of WiMAX by removing the natural ambivalence of the customer to pro-actively seek out their WiMAX network when other more familiar connections are already available and in use. Brand Apollo does this with no intervention from the user and in doing so provides seamless, transparent integration and coexistence between WiMAX and existing wireless networks no matter what they are. The Brand solution creates a single seamless experience out of many islands of connectivity.

“Brand are delighted to have been selected for this award in what proves to be the WiMAX industries premier awards, highlighting the positive contributions that mobile technologies continue to make worldwide” stated Martin Kendrick, Brand Communications CEO. “Brand are continually striving to excel by producing seamless mobility solutions that improve the way in which people work. This achievement highlights one of the many success stories of Brand’s Apollo solution and the way in which it is used to dramatically enhance productivity for all of our customers.’

The Best of WiMAX World Award winners and Industry Choice Award nominees were selected by an independent judging panel that consisted of Craig Mathias, principal, Farpoint Group; Will Strauss, principal analyst, Forward Concepts; Adlane Fellah, CEO and founder, Maravedis Inc.; Caroline Gabriel, lead research analyst, Rethink Research; Philip Marshall, vice president of enabling technologies, Yankee Group; and representatives from xchange and Trendsmedia.

Delegates to the WiMAX World 2008 conference will vote for the Industry Choice Award winner.

The client has a sophisticated power management ability to increase the usable time window of a PDA whilst staying attached or logged into the network or Internet, 24/7.

About Brand Communications

Brand Communications is a global leader in mobile data and remote access solutions. We develop, manufacture and market a range of leading mobile, remote office, wireless and wireline solutions for all environments including MPLS, ISDN, PSTN, Fixed Lines, WLAN, WIMAX including 802.16, Satellite, GSM, Tetra, HSCSD, GPRS, 3G, HSDPA, LTE and EVDO.

Brand’s Apollo solution makes mobile data a reality for business-critical data applications using Seamless Roaming for users all over the world. It provides a military grade secure connection for the mobile user whilst travelling from location to location, and removes the uncertainty of using a wireless network to transfer vital information by transparently integrating all variants of bearer technologies to create a seamless persistent LAN environment. Brand also seamless bonds multiple dissimilar bearers to boost performance and enhance the user experience when considering challenging applications such as HDTV. More information can be found at http://www.brandcomms.com

About Trendsmedia

Founded in 1996, xchange is an online and print publication for facilities-based service providers offering voice, data, wireless, IP, WiMAX and content. Its seasoned editors do more than simply report on industry news; they dig beneath the surface to provide analysis on what new equipment, new services, new regulatory activities and other new developments mean to xchange readers. xchange content, including news, articles, eBooks, webinars and industry buyer’s guide is accessible online at www.xchangemag.com.

About Trendsmedia

Trendsmedia is the events and publishing division of Yankee Group Research Inc. Its mission is to help its clients stay ahead of the major technology trends that are likely to impact their businesses significantly. Trendsmedia provides their clients with independently researched and produced media products that target emerging technology markets in depth, including focused conferences, independently produced online media and in-depth newsletters and market intelligence studies. For more, see www.trendsmedia.com.

About WiMAX World Conference & Expo

WiMAX World Conference & Expo is the largest event series in the world focused on WiMAX and mobile broadband. WiMAX World Conference & Expo is dedicated to providing a balanced view of where WiMAX stands today and what role it will play in the future of one of the fastest-growing market segments in the world — wireless and mobile broadband. WiMAX World incorporates all of today’s converging and diverging issues surrounding WiMAX and mobile broadband. WiMAX World provides a comprehensive view of all the related technologies, as well as regulatory and spectrum challenges, and the business opportunities and risks as they relate to all the key constituencies involved in this critical marketplace. In 2008, WiMAX World is being produced in Asia, Europe and the United States. For more information, visit www.wimaxworld.com.

For further information on Brand Communications Ltd, contact:

Miss Katie Sarah Ruff
Brand Communications Limited
Trinity House
Ermine Business Park
Huntingdon
Cambs, PE29 6XY

Tel: +44 (0)1480 442100   Email: katier@brandcomms.com